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Episode 25: This Is Just the Tip of the Iceberg!

2026/10/27

Using the "iceberg model" to reveal the biggest blind spot in enterprise software evaluation — the feature list is only the 10% above the waterline, while performance, security and scalability are the three underwater factors that decide a product's fate. Most buyers fall into the "paper features only" trap: sales demos look complete, menus are rich, and everything seems to match current business needs — yet once live, hidden risks surface immediately. Features above the water are just the facade and can always be added through secondary development; but the 90% of underlying capability below the surface, once inherently weak, costs several times more to fix later — or forces a complete rebuild.